The pandemic and the need to stay quarantined prompted many people to search for mobile banking applications to use in the first 4 months of the year 2020, As the COVID-19 worsened, the demand for smooth and easy-to-use digital applications intensified; while the number of people using fintech apps have increased worldwide by more than a hundred percent.
Today, it has become apparent that consumers are becoming more trusting of fintech companies. Mainly because their apps are more focused on the delivery of satisfactory digital experience when providing the needs of mobile app users. The successful fintech companies nowadays, are in fact more keen on investing on innovations to improve their products and in instituting transparency in their services.
That being the case, these companies are well-prepared in satisfying the needs and expectations of their customers. Financial experts consider it noteworthy that decision-makers in the traditional financial industry are now embracing the use of disruptive technologies introduced by fintech companies.
Two Examples of Successful Fintech Apps that Focus on User Convenience
Below are two key players in the fintech industry who have achieved great results in their approach of focusing on user convenience and experience:
Grupo Financiero Actinver – Dinn App
While Grupo Financiero Actinver is already an established traditional bank in Mexico, the company still looked for ways to attract the new generation of customers who haven’t tried their hand at investing. The company’s marketing team recommended that the best way to achieve such a goal is to create an app that would give the smooth experience tech-savvy consumers look for in mobile banking apps.
In 2018, the company created a financial services app called Dinn, which targeted the younger generation of investors who have yet to learn how to effectively invest whatever little money they can spare. Using Google’s acquisition tools, Actinver was able to cost effectively build a financial services app designed to help the new breed of young Mexican investors.
The bank’s investing services required lower funnel actions as they reduce the number of options for their first-time investors, in terms of bonds, stocks, and mutual funds. Since Dinn is a digitally native financial brand, it is well positioned to meet the expectations of Mexico’s new breed of customers.
In the U.S., the most successful developer of this disruptive type of financial application is the Robinhood Markets fintech.
Greenlight is the consumer application focused on enhancing digital experience for children, by educating them early on about managing personal finances. The Greenlight app allows parents to monitor their children’s allowances and on how much they have learned from knowing the essentials of properly handling personal finances.
The company made sure that the app is greatly focused in providing user analytics, decision-making tools, and data infrastructure by harnessing Google Analytics. Moreover, observance of privacy regulations is assured as the Greenlight app was developed using Google’s comprehensive app development platform Firebase.
As a note, early success denotes that by word-of-mouth endorsements and exposure to the public, fintech apps are regarded as trustworthy. Nowadays fintech apps recommended by family members or relatives are regarded as 1.6x more reliable that those received as financial advice from other consumers,