Affordable Marketing Approaches without Breaking Your Budget

Almost always, starting your business from scratch is the most difficult and challenging part. While it is definitely an achievement to be celebrated, a true business owner knows that this is just the beginning of everything. If you wish to see long-term success, then you need to keep on growing your business and increase sales just as what DominoQQ is doing with theirs. Majority of the businesses do fail just because they lack of funds.

Obviously, it is easy to say to increase sales but during these times of pandemic, we know how hard it can be. As a matter of fact, 38 percent of the small businesses operating in the US say that they are not entirely confident with their financial state because of Covid19. There are a lot of businesses that are struggling to hire a marketing team even in their peak performance. But you need to know that not all marketing and advertising campaigns should be costly.

It doesn’t have to be Expensive

There are creative and at the same time, low-cost approaches that will generate customers.

Number 1. Encourage Customer Reviews

Getting customer reviews in your store is vital in helping you gain a better understanding of your clients and on how to reach them. Also, they can provide credibility to your business. Of course, the more the positive reviews you get, the more customers you can attract and transact with you. Connecting your business listing with free Google My Business profile is one way of getting reviews.

This makes it a lot easier for customers to drop Google reviews and build rapport by simply responding to it. Besides, your profile will increase its visibility on Google Maps and Search, which is perfect for local search and foot traffic.

Number 2. Customer Loyalty

Your business has no better resources than existing customers. And mind you, it is easier to keep them than attracting new ones. There are numerous ways that you can promote customer loyalty and among the most effective is by providing outstanding customer service. Even if other businesses beat you in terms of pricing, providing a better and personalized service can go a long way in attracting and retaining customers.

Number 3. Content Marketing

An awesome way of promoting your business is via content marketing. Basically, this is any fresh and informative content created that is focused on showcasing your services, products or expertise. In this modern era, online content can be anything from article submissions, video posts or making blogs.

Fintech Lenders : When the Need for Extra Funds is Immediate

It is now apparent that the stimulus loans offered by the government are not as readily available and/or workable, as funding options for needy entrepreneurs.

While the Payroll Protection Program (PPP) of the CARES Act immediately grants $10,000 to successful applicants, many encountered difficulties in preparing and obtaining documents required for speedy and successful processing of their stimulus loan application.

When it became apparent that as the 2020 health crisis will drag on, it became clear for many entrepreneurs that the fastest way they can secure a loan is through fintech lenders. Small businesses have come to realize that in order to survive, they need to immediately bring their business online, incorporate e-commerce technologies as well as launch promotional and marketing campaigns.

However, they need to have additional personal financial resources, if they need to spend extra on restarting their business online.

The PPP charges only 1% of the unforgiven loan balance in case business owners do not meet the requirements to qualify for the forgiveness of loan balance. Yet for entrepreneurs whose need for funding is immediate, competing with the multitude seeking to obtain a PPP loan can be a long and arduous task. That is why many turned to fintech lenders instead.

Who are the Fintech Lenders?

Fintech lenders are companies that utilize Artificial Intelligence, big data, the power of the Internet and partnerships with traditional financial institutions in offering personal or even mortgage loans. Through innovative technologies, fintech lenders have eliminated the need to process loan applications using outdated and complicated methods.

Some examples of today’s leading fintech lenders include:

TALA – Santa Monica, California

Through a consumer-lending app, TALA underwrites loans based on data provided by app-users’ smartphones or smart devices. Examples of data used in determining a Tala loan-applicant’s credit-worthiness include bill payments, social media connections and activities. So far, TALA reports that the company has assisted more than 3 billion new users in obtaining personal loans that will help them build their credit. .

AVANT – Chicago, Illinois

Using its fintech technologies, AVANT offers consumers the Avantcard that enables customers to obtain credit for small shopping purchases or larger loans for emergency needs, home repair or a vacation trip.

BRAVIANT HOLDINGS – Chicago, Illinois

Like TALA and AVANT, Braviant Holdings uses technology and big data analytics in verifying and processing applications that allow the company to make quick decisions. Unlike other fintechs, Braviant Holdings cater mostly to under-banked people, providing them with credit cards to use like Balance Credit and Chorus.